Direct marketing, done right: DMA guidelines
Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its...
View ArticleHot new lifestyle lists from Marigold
Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these...
View ArticleCustom mailing lists can boost direct marketing ROI
What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader...
View ArticleIncrease direct mail effectiveness with Industry-specific B2B mailing lists
What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate...
View ArticleJune hot news for direct mail marketers
The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list...
View ArticleCampaigns hit home with residential mailing lists
Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the...
View ArticleDirect mail: Who’s got the lists?
Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to...
View ArticleMailing lists: Your direct route to busy corporate-gift buyers
For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every...
View ArticleSIC code mailing lists power industry-specific B2B campaigns
SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a...
View ArticleBoost Direct Mail Profitability with Three Money Saving Tips
In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take...
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