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Direct marketing, done right: DMA guidelines

Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its...

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Hot new lifestyle lists from Marigold

Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these...

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Custom mailing lists can boost direct marketing ROI

What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader...

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Increase direct mail effectiveness with Industry-specific B2B mailing lists

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate...

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June hot news for direct mail marketers

The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list...

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Campaigns hit home with residential mailing lists

Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the...

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Direct mail: Who’s got the lists?

Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to...

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Mailing lists: Your direct route to busy corporate-gift buyers

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every...

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SIC code mailing lists power industry-specific B2B campaigns

SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a...

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Boost Direct Mail Profitability with Three Money Saving Tips

In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take...

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